Guide for contractors

How to answer Thumbtack leads faster โ€”
and what to say

A customer on Thumbtack is usually talking to more than one pro. The lead reaches you while you are on a job, and by the time you wash your hands somebody else has already said hello. This is the routine we use ourselves: get the lead in front of you, send a good first message at once, then pick up the phone.

By the WorkTime CRM team ยท Updated October 7, 2026

How it looks in WorkTime CRM ยท Sample data

Sarah M.
New Lead ยท Thumbtack ยท Renton, WA
New Lead
Hi! Looking for a quote on a full kitchen remodel in Renton, about 180 sq ft. When could you come by?

6:42 PM

Thanks Sarah! This is Northwest Remodel โ€” happy to help. When is a good time for a quick look? You can also book here: nwremodel.com/book

6:42 PM ยท sent automatically

Write viaThumbtackSMSEmail
A Thumbtack lead in WorkTime CRM: the request, the automatic first reply, and where you write next

1. Make sure the lead reaches you with the phone number

Thumbtack's notification emails leave the customer's phone number out, so a lead that only lives in your inbox cannot be called from there. Two things fix it: keep push notifications on in the Thumbtack app, and connect Thumbtack to wherever you keep your customers, so the lead arrives complete โ€” name, phone, the job.

In WorkTime CRM that connection is a card in Settings โ†’ Lead Sources. It takes about five minutes and the lead then lands on your pipeline as a client card.

The Pipeline board in WorkTime CRM with client cards in stage columns
A new lead lands on the Pipeline as a client card โ€” name, phone, the job. Demo company, made-up people.

2. Write the first message once

The first message has one job: show a real person read the request and give the customer an easy next step. Four parts are enough.

  • Their name.
  • The job in their own words, so they know you read it.
  • One question you actually need answered โ€” size, timing, or a photo.
  • A next step with a choice: a call today, or two times for a visit.
Hi {name}, thanks for reaching out about your {category} project. I'd like to see it before I give you a number โ€” could you send a couple of photos? I can call you today, or stop by this week if that is easier. โ€” [your name]

3. Let the first message send itself

You cannot type from a ladder. If the first message is already written, the only thing left is sending it, and software can do that.

WorkTime CRM sends your message into the Thumbtack chat within seconds of the lead arriving, through Thumbtack's official Partner API. {name} and {category} are filled in for each lead. You get a note in Telegram that it went out, and a warning if it did not, so a lead is never silently left unanswered. You can switch it off any day and answer by hand.

4. Use the next ten minutes

The automatic message buys you time; it does not win the job. As soon as you can:

  1. 01Call. A two-minute call tells you more than ten messages, and a customer is more comfortable hiring someone they have spoken to.
  2. 02If they do not pick up, send one short text saying who you are and that you just called.
  3. 03Put the visit on the calendar while you are still talking.
  4. 04Write down what was said on the customer's card, so whoever follows up knows.
The Calendar in WorkTime CRM with two estimate visits on today
The visit goes on the calendar while you are still on the phone. Demo company, made-up people.

5. Follow up once, the next day

Customers go quiet for ordinary reasons. One polite message the next day โ€” "still happy to take a look, does Thursday work?" โ€” is fair. Three in a row is not.

What to avoid

  • A price in the first message for a job you have not seen. It either scares the customer or boxes you in.
  • A long introduction about your company. They can read your profile.
  • Copy-paste that ignores what they wrote.
  • Answering only in the evening. By then the conversation has happened without you.
Questions

Is an automatic reply allowed on Thumbtack?

It is when it goes through Thumbtack's own Partner API, after you sign in to your Thumbtack Pro account and grant access. That is how WorkTime CRM sends it. Tools that log in with your password or script the website are a different matter.

Will customers notice the first message is automatic?

Not if it reads like you: their name, their job, one real question and a clear next step. What gives it away is a generic paragraph, or silence afterwards โ€” so call.

Does replying first guarantee the job?

No. It gets you into the conversation. Price, reviews and how the call goes decide the rest.

WorkTime CRM โ€” leads, estimates and jobs in one app

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