1. What the carriers require
Twilio's own documentation (page metadata showed it last modified October 30, 2026; read November 1, 2026) says anyone sending texts from an application to US numbers over a regular 10-digit number must register with the carriers. The registration has two parts: a "brand" (who is sending) and a "campaign" (how people opt in, opt out and get help, and what the messages are for). A company brand needs a Tax ID such as an EIN; a sole proprietor option exists for people without one.
The same page says sending without registering costs additional carrier fees, and that registering "results in lower message filtering and higher messaging throughput". It does not give a date when unregistered texts are blocked, and it does not list the registration fees, so we state none. Check the amounts in your Twilio console. Other texting providers have their own rules; this is what Twilio publishes.
2. What the FCC says about STOP
Under the FCC rule 47 CFR 64.1200(a)(10) (Cornell Legal Information Institute copy, read November 1, 2026), a person may revoke consent to texts "by using any reasonable method", and the request must be honored "within a reasonable time not to exceed ten business days". The page carries no currency date; its latest amendment note is August 2025.
A separate piece, the so-called revoke-all rule, would make a STOP to one kind of message end all texts from you on unrelated matters. In FCC order DA 26-12 (released January 6, 2026) the FCC delayed that part until January 31, 2027. We could not confirm anything newer than that order. Whether it takes effect on that date is not known to us.
The 8 a.m. to 9 p.m. calling window in the same rule applies to "telephone solicitations", and the definition excludes people you have an established business relationship with. Whether a lead who filled a form counts, and what consent that form gave you, is a question for your attorney, not for us.
3. What it costs, and the verdict
Twilio's US pricing page (read November 1, 2026) lists $0.0083 per outbound text segment, plus a carrier fee: $0.0035 AT&T, $0.0045 T-Mobile, $0.005 Verizon and US Cellular, $0.0042 other carriers. For 100 one-segment texts that is, by arithmetic, between $1.18 (AT&T) and $1.33 (Verizon). The page says registration onboarding fees exist but lists none. A drafting tool itself is either included in your software or priced by its vendor.
Verdict: worth adopting now, for drafting. A draft that you read and send costs about a cent a text and saves typing at the moment speed matters. Do not let it send unattended to people who never asked to hear from you, and make sure your number is registered and STOP is honored in everyday words, not only the word STOP.
Where WorkTime CRM fits
WorkTime CRM has an AI text draft on the client card: it writes the message, you read it and press Send. It knows whether the client ever asked you for anything, so on a card the CRM created itself (someone called or texted your line) it does not claim "we received your request". Texts go from your own Twilio account, which you pay separately. The registration is filed from Settings → Connections → Twilio · SMS, card "Permission to send texts". A reply of STOP or UNSUBSCRIBE marks the client as opted out and the automations respect it.
What it does not do: it does not decide whether you have the legal right to text a given person, and it does not read "please don't text me" in other words as a STOP. That part stays with you and your attorney.
This week
- 01Log in to your texting provider and check that your number's registration is approved. If you use Twilio, open the A2P section of the console.
- 02Write down how you will handle a client who says "leave me alone" or "don't text me" in their own words. Treat it as STOP.
- 03Keep a record of where each lead said it was okay to contact them (a form, a call, a text from them).
- 04Ask your attorney one question: does a lead form I run count as consent to text, and for what?
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